Robert Gunnarsson appointed new CEO of Pheenix Alpha AB

Pheenix Alpha AB is pleased to announce the appointment of Robert Gunnarsson as its new Chief Executive Officer.

Robert brings more than 20 years of experience of leading innovation and international  commercial development, from both growing technology companies and global organizations.

As CEO, Robert will have a strong commercial focus, working closely with customers and partners to strengthen Pheenix Alpha’s global position and drive the company’s next phase of growth.

“Pheenix Alpha has a unique combination of Swedish engineering heritage, deep industry knowledge and a truly global customer base. I’m excited to join the company and look forward to meeting our customers and partners around the world. My focus will be on strengthening these relationships and continuing to develop solutions that create real value for the vinyl record industry,” says Robert Gunnarsson.

Building on the heritage of Toolex Alpha, Pheenix Alpha today supplies vinyl record pressing equipment and solutions to customers worldwide.

“We are very pleased to welcome Robert to Pheenix Alpha. His commercial drive, international experience and leadership make him well suited to lead the company forward,” says Håkan Larsson, Chairman of the Board/Arbona representative.

Robert Gunnarsson assumed the position as CEO of Pheenix Alpha AB in September 2026. Former CEO and founder, Niklas Poblenz, will remain in company leadership and focus on innovation and customer support.